Manish Taneja

Purplle.com is a prominent Indian e-commerce platform focused on beauty, cosmetics, personal care, skincare, and wellness products. Founded in 2011-2012 by Manish Taneja, Rahul Dash, and Suyash Katyayani, the company transitioned from a beauty blog to a comprehensive online marketplace. It serves millions of customers across India, including tier two and three cities, offering over 30,000 products from more than 650 brands, such as Lakme, Maybelline, and L’Oreal. The company's mission is to democratize beauty in India by providing affordable, high-quality products along with reliable information and reviews. Purplle has experienced rapid growth, achieving a compound annual growth rate of around 90% and reaching unicorn status in 2022 with a valuation exceeding $1 billion. In addition to its online presence, Purplle has expanded into offline retail with physical stores, enhancing customer experience through advanced technology and cloud infrastructure. The company has raised over $296 million from notable investors, supporting its technology development and market expansion efforts.