Saurabh Kumar

Blinkit, formerly known as Grofers, is an Indian quick-commerce company that specializes in fast online grocery and daily essentials delivery. Founded in 2013 and headquartered in Gurgaon, Blinkit operates in over 28 cities across India, promising delivery within minutes, often targeting a 10-minute window. Initially a hyperlocal delivery platform, Blinkit transitioned to an inventory-based model, enhancing quality control and customer experience. The company offers a wide range of products, including groceries, fresh produce, meat, bakery items, personal care, and more. Blinkit is owned by Zomato, which acquired it in June 2022, integrating it into its delivery ecosystem. The company serves urban consumers who value convenience and speed, utilizing a network of partner stores and strategically located dark stores to facilitate rapid delivery.