Vivek Gupta

Licious is an Indian food-tech company founded in 2015 and based in Bengaluru. It specializes in the online delivery of premium quality meat and seafood products, operating on a farm-to-fork model. This approach allows Licious to maintain full control over the supply chain, from sourcing directly from farmers and fishermen to processing, packaging, and delivery. The company runs dedicated meat processing centers in Bengaluru, Mumbai, and Gurugram, adhering to global food safety standards. Licious is known for its vacuum-sealed packaging and cold chain system, which keeps temperatures below 4°C to ensure freshness and hygiene. Its product range includes fresh meats, seafood, marinated and ready-to-cook options, spreads, and pre-prepared dinners. Licious also offers subscription services for convenient, regular online purchases. Targeting consumers who value high-quality, hygienic meat and seafood, Licious aims to shift traditional meat-buying habits to a trusted online platform. It has established a customer base across more than 14 cities in India, appealing to both experienced cooks and those seeking convenient meal solutions. Licious has become a leader in the Indian online meat and seafood industry, recognized as the first direct-to-consumer unicorn in this space.